Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it’s important to keep up with digital marketing trends. Here are 5 things every small business owner […]


Today I’m going to share with you one of the easiest and most effective ways to close more business.  And it all starts with what you say when you call a prospect back to close the sale. First, here’s how 80% of sales reps begin their closing calls: “Oh hi, this is _______ with the […]


Due to the increased population of, I wanted to provide some feedback and cautions on using this site., as its name suggests, a web site that lets the freelancers meet the employers, or task/job/project providers. It is based on Australia, and has grown to a very high level that no other freelance company […]

Two businesspeople talking with each other at office

By using these techniques (and developing many more), you’ll begin to actually have conversations with the people you speak with and you’ll differentiate yourself from the hundreds of other sales reps who are pitching and annoying them. This will make their day, and yours, much more enjoyable and profitable. Tips On How Not to Sound […]


In terms of direct marketing, cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect. Here are some studies that back this up: In 6 Lead Generation Insights for 2007, a research report by Mike Schultz, publisher of; […]


I’m sure you’ve heard of them or seen their aggressive advertising campaigns. AuthorHouse, Xlibris, iUniverse, Trafford Press…the list goes on. Are they publishing scams, or legitimate services offering good book distribution for their author clients? While many misunderstood these kinds of companies are publishers, the best and proper way to characterize them is in fact […]


It is flattering to receive a call from a company offering to help publish and market your latest book. I think that is partly the appeal and attraction leading many authors to search for a traditional or vanity publisher for their manuscript rather than pursue a self-publishing path. It somehow validates an author to receive […]


Three authors have begun a federal class action suit against Penguin and its self-publishing services provider, Author Solutions, seeking damages of more than $5 mn. Says Publishers Weekly: The suit, which seeks class action status, alleges that Author Solutions misrepresents itself, luring authors in with claims that its books can compete with “traditional publishers,” offering […]


Fortunately, we have tons of great tools at our disposal for shortening URLs, including the native networks and dashboards we use every day. In terms of tools, there are some neat sites that handle URL shortening, including full analytics and archives of everything you shorten. For these services (and for URL shortening in general), your […]