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What is SEO (Search engine optimization)?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, and video search.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. The main objective of SEO is to increase the page rank a website.


What is page rank?

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Here I’ll tell you how to increase page rank

How is Page Rank Calculated?

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links include:

Backlinks (inbound link, incoming link, in link, inward link) are Backlinks are incoming links to a website or web page.

Internal links: (A link linking to other section or pages in your website)

External links: (A link linking to another website or pages in another website)

No-Follow links: (A link that search engine don’t need to follow its destinations)

Do-Follow links: (A link that search engines can follow its destinations)


Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below I will discuss Top Killer Tips to Increase Page Rank

First off, you should know that SEO stands for Search Engine Optimization. Essentially, you are trying to make sure that your website or web page shows up on the first page of Google (or another search engine) when people use certain search terms. Being on the front page greatly increases the likelihood of someone actually clicking through to visit your site.

Here are 5 tips that will get you well on your way to great SEO. Use these tips to create your own personalized SEO strategy so that you can bring in traffic and get new customers.

1. Include keywords

Keywords are the words or phrases that you want people to search for in order to find your site. If you sell homemade jewelry, for example, some of your ideal keywords might be things like “handmade earrings for sale,” “inexpensive custom jewelry,” or whatever else applies to your site. Google’s Keyword Planner can help you find options that people are actually searching for.

If your business has a local focus you still will want to use keywords, however you will want to use a local qualifier with your keywords. For example, if you offer carpet cleaning services and you service the Rochester, NY area you would want to use keywords like these:

  • Carpet cleaning Rochester, NY
  • Rochester New York carpet cleaning
  • Carpet cleaning in Rochester New York
  • Carpet cleaning 14625

NOTE: 14625 is the zip code and often people will search by zip code

You’ll want to include these relevant keywords on all your pages throughout your website. Try for a keyword density of 2% – 4%, meaning that 2% – 4% of the words on that page are your chosen keywords.

2. Insert Meta information and tags

It’s vital to your SEO strategy that you have Meta information on every page of your site. This information will not show up directly on your site, but including it greatly increases your chances of ranking for certain keywords and for people to click through to your site.

The two most important Meta Tags you will want on each page are your Meta Title & Meta Description. You should use the same keywords you chose from step one above in your Title and Description for each given page. Make sure you are using unique keywords on every page though, because you don’t want to duplicate your Meta Tags on every page.

3. Blog as often as is possible

An essential part of SEO is showing Google that your site is active and has things going on. One of the best ways to do this is to blog frequently. This allows you to put up a good amount of new content that includes keywords and that may generate backlinks to your site as well as get listed on Google to drive traffic to your website. The amount of time that you spend blogging depends on your audience and your own availability. However, you might consider hiring a freelance blogger to produce quality content if writing isn’t your forte.

4. Get backlinks to your site

Links from other sites that lead people to your own site are called backlinks. Good, quality backlinks show Google that you are producing content that is worthwhile and that people want to share.

While you can’t really force people to share links to your site, you can put in some effort on your own. Comment on other people’s blogs, share links to your content on social media, and find relevant forums that would appreciate what you have to share. Never resort to spamming, though—make sure any backlinks you post are actually relevant to the situation and audience.

5. Don’t be afraid to invest time and money

SEO success takes time so you will need to invest time andmoney in order to maximize your potential online, and that tends to turn some people off. However, if you’re patient, you will begin to see results from your efforts in SEO. As a general guideline, the more competitive a keyword is, the longer it will take to rank on the first page of Google and other Search Engines.

Now, don’t let this discourage you. If you don’t have the time to devote several hours a week solely to search engine optimization, you can outsource this work by hiring someone else to take care of the main SEO effort. For example, Marketecture offers some great SEO and online marketing services, and their pricing won’t break the bank. If you’re interested, we’ve negotiated great pricing for our clients. You can find out more here.


Advantages of SEO

Selecting search engine optimization for promoting your business on the internet, one must know the ultimate benefits of SEO.

Global/Regional exposure

Selecting your keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization which wants to reach all potential customers locally or globally. You can reach the targeted customers of your own choice.

Targeted Traffic

Search engine optimization can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Search engine optimization is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equal more sales.

Increase Visibility

Once a website has been optimized, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.

High ROI (Return on Investment)

An effective SEO can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.

Long term positioning

Once a website obtains position through a SEO, it should stay there for long term.


One of the great benefits of search engine optimization is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.

Measurable results

You can see the result of your effort by seeing where your traffic is coming from and how your visitors found your website.